Is this email not displaying correctly? View it in your browser.
Products Products Parts Service Rental

2019 Hurricane Season Begins June 1st, Are You Prepared?

Compared to last year’s devastating Atlantic hurricane season, it seems this year’s will be a bit of a reprieve. According to the Weather Company’s forecast, released Monday, we’ll have a “slightly less active” Atlantic hurricane season than in 2018. But even this less active season can produce powerful tempests: We’re in store for a projected 14 named storms, including 7 hurricanes, of which 3 are major hurricanes (category 3 to 5). The season starts June 1 and continues until November 30, although tropical storms occasionally strike outside that period.

"This year’s forecast is around normal, based on records dating back about 70 years", says Todd Crawford, chief meteorologist at the Weather Company. According to the National Oceanic and Atmospheric Administration, an average hurricane season has 12 named storms, 6 hurricanes, and 3 major hurricanes. Hurricanes are tropical cyclones in which winds reach 74 miles per hour, and they’re rated on a category 1 to 5 scale based on wind speeds.

Happy Memorial Day From Loftin Equipment Co.

From all of us at Loftin Equipment Co., we wish you a fun and safe Memorial Day weekend. While we enjoy the weekend with family and friends, we remember those that gave their lives for our country and those who serve today. Thank you for your service.

The Impacts of 2018 Blackouts by Industry

EATON Blackout Tracker Annual Report 2018

The costs and consequences of power outages are often difficult to calculate and can vary dramatically depending on the industry.

A 2016 Ponemon Institute study estimated the cost of a U.S. data center outage has grown to $8,851 per minute. The toll can scale even higher for healthcare organizations, which face an average cost of $690,000 per outage, according to Ponemon. That price tag doesn’t even factor in how the loss of power at hospitals can be life threatening. Manufacturers and financial service companies also tend to suffer significantly from blackouts, as do industries that deal with perishable products, from food to pharmaceuticals.

Data Centers

Not even corporate giants are immune to power outages, a reality Amazon and Microsoft discovered firsthand in 2018. Amazon blamed human error for a March 2 outage that took down scores of large internet sites for several hours. The company said an employee who was debugging a billing system issue accidentally took more servers offline than intended. That misstep initiated a domino effect that knocked out other server subsystems, including those that are part of S3, Amazon’s popular web hosting service. When the S3 servers went down, they disrupted web services for numerous Amazon clients, including Quora, Trello and IFTTT.


Sometimes access to continuous, clean power is literally a matter of life and death. Numerous medical facilities across the nation were forced to evacuate patients throughout 2018 due to power outages. Thankfully, Fort Lauderdale, Fla.-based Kindred Hospital was able to transfer eight critically ill patients on ventilators to nearby Broward Health Medical Center after a May 11 blackout left the facility without power.


Affecting learning institutions from preschools through universities, the past year’s blackouts made it clear the education sector lacks a lesson plan for escaping the impacts of power outages. Not even the nation’s most prestigious campuses are immune from unexpected cuts, as Stanford University discovered on Oct. 24 when a cable failure knocked out power to about 50 buildings on the sprawling campus. The cut not only forced classes to be cancelled, but also posed an alarming safety risk. At the time, there were students working in labs with hazardous materials, all of whom were told to immediately stop their experiments and leave the building.

Read the Entire List

Refer a Friend & Get a $100 Rebate

Earn a $100 rebate when you refer a friend to buy a KOHLER® generator from 8 to 150 kW between January and December 31, 2019.

Download Rebate Form

Building Information Modeling (BIM)

Architects, designers, and builders are key target groups for Loftin Equipment Co. and now with BIM Objects, the world’s leading manufacturer specific content provider, they have free access to the products we represent.

Simplicity is key for us and we want to provide our customers with useful resources during the design and specification phase of the planning process.

With BIM Objects, you are able to discover and download specific models, drawings and technical product information right at your fingertips.

Access Building Information Modeling

Data Center UL 3223 Standards For Generator Set Systems

This Information Sheet discusses how UL 3223 affects the application of generator set systems used by data centers and what specifications are used for generator sets providing power to data centers.

Learn More

Nationwide Service Capabilities

Ultimate Service Associates is a management services provider solely focused on maintaining networks of generator systems.

We are the missing piece to network support. Few network service providers offer dedicated generator service technicians.

Copyright © 2019 LOFTIN EQUIPMENT CO.
All rights reserved.

Corporate Facility
2111 E. Highland Ave. Ste. 255
Phoenix, AZ 85016

Nationwide: (800) 437-4376 
Phone: (602) 272-9466
Fax : (602) 272-7582